6 Essential Questions we want answers to after watching Captain Marvel

The 11 year-long cosmic saga of the Marvel cinematic universe came a step closer to ‘Endgame’, with the long awaited debut of Captain Marvel. With Bree Larsson donning the titular mantle of the most powerful superhero in the MCU, and her alias of Carol Danvers, a test pilot for the US Air Force, makes Captain Marvel not only the most interesting superhero movie of all time, but also the most convoluted and powerful plots in the whole of MCU. Here are six essential question that fans are asking after watching Captain Marvel.

1. Who is Captain Marvel?

Captain Marvel was originally the moniker of Kree soldier named Mar-Vell who debuted in “Marvel Superheroes#12” in 1967. In the following issue, Carol Danvers was introduced as a United States Air Force Test Pilot who knew about Mar-Vell’s alter ego. In the comics, Carol is exposed to an unfathomable amount of energy from a freak explosion which imbues her with the super powers that have dumbfounded generations of comic book readers. Danvers became a human-Kree hybrid and took on the mantle of Ms. Marvel. The “Ms. Marvel” series was a watershed moment for feminist comics, and made Carol Danvers a staple in Marvel Comics for decades.

2. What do we know about her?

Earlier this month, MCU’s Captain Marvel opened in theaters around the world and gave us one of the coolest origin stories about Carol’s origins. We see the explosion that gave her powers was a result of Carol’s own doing. Later, it was revealed that the energy core of the Quadjet which Carol shoots contained the Tesseract. Tying the origin of Captain Marvel’s powers to one of the most significant objects featured in the MCU, the Tesseract, rather raises more questions than answer any at all. Though there could not have been a cooler origin story in the history of origin stories.

3. How powerful is she?

The Tesseract’s powers were demonstrated in the Avengers (2012), when Loki uses it to open a wormhole for the Chitauri and set off the invasion of New York City. Now try imagining all that power required to open up a wormhole for an alien army to move between dimensions. You can’t, can you? That’s precisely how powerful Captain Marvel is. Apart from looking absolutely stunning in the movie and kicking Jude Law’s butt, her powers allow her to fly across galaxies in minutes and shoot photon blasts from her fists. We’ve only seen a fraction of what her powers can do in the movie as she has a limiter put on her by the Kree.

4. What is the Kree – Skrull conflict?

Captain Marvel finally introduced the Skrulls, a race of alien shape shifters relentlessly pursued by their mortal enemies, the Kree – an advanced humanoid race from the planet Hala, and the rulers of the Kree Empire, an interstellar imperial group of systems governed by strict militaristic lifestyle. The Skrull and Kree have been locked in an intergalactic war for generations. The war is depicted as a one sided conflict in which the Skrulls are the victims of a genocide carried out by the Kree, led by The Supreme Intelligence.

5.What makes The Supreme Intelligence, supreme?

An AI that is part organic and part computer, it takes the form of the individual most respected by whomever it is talking to. To Carol, the Supreme Intelligence appears as her former mentor Dr. Wendy Lawson (Annette Bening). Though she does not remember Dr. Lawson due to her amnesia after the explosion, Carol takes the fight straight to the Supreme Intelligence when her memory recovers and she learns that her mentor was also the undercover Kree operative Mar-Vell working in secret to help the Skrulls build a light speed ship.

6. How does it end?

Carol learns about the Kree propaganda which was used to brainwash her into believing the Skrulls, were a threat to the Kree way of life and to justify their ruthless genocide. She along with help from Nick Fury, her wing-woman and best friend Maria Rambeau, Agent Coulson and her cat-ahem-alien-with-tentacles, Goose takes down her Kree mentor Yonn Rogg, and the Supreme Intelligence while also helping the last remaining Skrulls find a new home for themselves.

The post credit scene picks up moments or days after the Snapture, and we see the distraught Captain America, disorientated Bruce Banner, disgruntled Black Widow, and Iron Patriot aboard the Quinjet. While the surviving heroes are still reeling from the aftermath of Thano’s snap, Fury’s pager stops paging and between two blinks of an eye, Captain Marvel pops out of nowhere charged up to take down the purple Mad Titan. All we can do is, wait for the Endgame. Avengers Endgame is scheduled to release on 26th April 2019.

Apple VS Android



The war between Android aficionados and loyal Apple users has been on since what seems the beginning of time. The first question you must answer before you buy a new phone is which will it be? Apple or Android? While iPhones need you to select a model, android phones require you to select a brand and model. Upon first glance, they seem to essentially offer all the same features, but upon a closer look you are likely to find a plethora of differences. Our question, however, is that despite the similarities, which device offers groundbreaking industry firsts and truly offers the best to their users?

Commonly Used Features:

One of the most commonly used functions across mobile phone users is the copy paste function. While android users first used this feature in September, 2008, iOS users were able to access this feature only in March, 2009. Similarly, predictive typing came to android in September 2008 while iOS users waited till September 2014.

Charging:

Fast charging was introduced to android phones February 2013 whereas iOS users waited till September 2017. Moreover, only the iPhone 8, 8 plus and iPhone X support fast charging and wireless charging. Unlike android phones which come equipped with a fast charger when you purchase the phone, fast chargers for iPhones have to be bought separately.

Display:

HD Screens came to android phones in October 2011 while iPhone users waited for the same feature till September 2014. OLED screens were just introduced in 2017 with the iPhone X but have been used with android phones since 2015. 4K display was first offered by Sony Xperia XZ Premium in February 2017.

Bezel less screens and the no home button feature were first made available with android phones, only to be recently added iPhones. The inlay fingerprint sensor was designed by android phones before iPhone adopted the feature.

Live wallpapers were available on android phones in January 2010; iOS offered live wallpapers from September 2015.

Water Resistance:

The first water resistant touch screen was first witnessed in Sony Xperia Z4 of April 2015. While many android can successfully claim to be water proof up to a few meters under water, iPhones remain “water resistant”, meaning they can survive accidental spillage or a light dunk in the toilet, nothing more.

Camera:

Android phones offered video recording in September 2008, whereas iOS users had to wait till June 2009, to jump on that bandwagon. Burst mode photography appeared in android phones in November 2012 as compared to iPhone’s in September 2013.

Among the biggest delays in advancement is the dual camera feature that android phone users first experienced in February 2011 as compared to iPhones who only adopted the feature in September 2016. Live images and short GIFs captured before and after each picture to capture the moment was also first introduced by android phones. The dual camera feature was introduced to the market with the HTC ONE M8 in March 2014.

Features offered by android phones iPhones still don’t have:

  • Dual sim
  • Expandable storage
  • Split screen
  • Spam call detection
  • Radio
  • Heart rate monitor
  • Blood pressure monitor
  • VR Headset
  • Smart lock/unlock
  • Banner notifications for phone calls

Overall, iPhones have control over the hardware and the software, making it a more controlled phone and less susceptible to malware. In terms of customizability and flexibility, androids run the game. Android seems to be a constant game changer, releasing new features consistently while Apple takes its time releasing the same. This could be because they claim they want the best experience for their users but they do so at the cost of android phones sharing a whole new experience with their users, months, sometimes years in advance.

Are there any functions that you’d like Apple to adopt soon? Let us know in the comments below! We’ll talk to Tim and see what we can be done about it.



Graphic Design Trends for 2019

2019 – a year of modernizing or returning to tradition? 2018 witnessed many changes in culture across the world. Fashion, music and design are in the midst of a revolution and we’re dying to see whether 2019 will require us to take it up a notch, or three. Judging by the current scenario in design, our predictions for the year 2019 are:

  • Minimalism with Thick Strokes: More illustrations without features will be used. The rise of minimalism will see the usage of thick strokes come to the forefront to make designs stand out. The philosophy behind minimalism in graphic design is creating something where every element serves a purpose. These are easy to understand and engage with.

  • Retro: Moving beyond flat design, the old is new again. Bringing back bright colours, geometric shapes and old school graphics, this wave of nostalgia can be attributed to the fact that the 80’s and 90’s kids are now the main influences in fashion, film and art in terms of designing, buying and consuming.

  • Curved Edges: Straying from hard edges, in 2019, designers will be drawn to soft edges as frames. Exceeding beyond trend, and towards industry standard, curved edges are more than just appealing to look at. It takes less cognitive load to see rounded edges and unlike sharp edges, they do not interrupt thought.

  • Big Limbs: Quirky character illustrations will make a comeback. (if they ever left) Small faces with large limbs or torsos will become a thing again. Non-standard proportions for human characters help quickly set the necessary associations, show processes or environment and create emotional appeal.

  • Gradient and Mesh: The all-powerful mesh tool will facilitate the new gradient and mesh trend in 2019. This can be used to add another layer of texture to an image or background. The expressive, almost photographic combinations of shadows and light spots take the design to another dimension.

  • Mixed Media: Combining a variety of media in a single artwork can be observed as mixed media in design today. With easy access to mobile phone apps like Procreate to combine photos and illustrations, mixed media has seen yet another hike in the design world.

  • Paper Cutout: Almost as if an ode to Matisse. Illustrations based on the visual effect of the multi-layered cut out paper craft portray a strong visual association with physical crafts. It gives the design an illusion of depth.

  • Colour of the Year – Living Coral: Pantone’s Colour for 2019 is Living Coral. The hue of coral with a hint of gold will dominate the design world this 2019.

  • Geometric Shapes: Inspired by nature and the elements around us, geometric patterns are still living their glory. The points, lines, planes and various vector elements make for endless possibilities.

  • Noisy Textures: The use of noise will add depth to your artwork and can be used to avoid colour banding while printing.

Hogwarts Houses and Misconceptions – I



Harry Potter took the world by storm in 1997 and became a critically acclaimed commercial success worldwide, only to do it again in 2001 with the release of the movie. What began as a book, soon turned into a universe.

J. K. Rowling has further expanded the wizarding world by writing beyond the Harry Potter books and her tweeting purview. Today, the houses have become a combination of brutal judgement, stereotype and hyperbole, and the four houses have morphed into much more than their initial introductions in the Sorting Hat song.

Each house is tied to a string of stereotypes to its name and we’re going to debunk these myths in two sections. I mean each of the houses can be a lot, eh?

HUFFLEPUFF

Misconception: Hufflepuff is the boring, lame house.

Reality: Several members of the fandom have concluded that Hufflepuff is the lame house because Helga Hufflepuff declared that she would have “all the rest” instead of seeking something special in those who were sorted into her house. People often quote the line to degrade Hufflepuff, claiming it means that the house members weren’t competent enough to join any of three other houses. Additionally, Malfoy’s statement “imagine being in Hufflepuff, I think I’d leave, wouldn’t you?” instilled doubt in many.

Hufflepuff’s willingness to have anyone regardless of their background or skills is reflection of the values Helga Hufflepuff wanted to inculcate in her house members. Being the only founder who wasn’t swayed by favouritism or discrimination, Hufflepuff grew to be accepting of all kinds of traits, talents and backgrounds and eventually became the most diverse and inclusive house in Hogwarts.

Misconception: They are pushovers. (Even Ron said so)

Reality: If you know the traits of a Hufflepuff, you’d be a fool to think of them as pushovers. Take Nymphadora Tonks for example. She’s a metamorphmagus with bubble gum pink hair who fought Voldemort shortly after giving birth. Pushover? More like badass.

Look beyond the surface and you will also see that they are humble. While Cormac McLaggen fed into the Gyrffindor stereotype and repulsed people with his consistent bragging, Cedric Diggory was modest despite having just as much reason to brag as Cormac. Cedric was Captain of the Qudditch tem, school prefect and Hogwarts Champion. His humble demeanour and kindness attracted people to him automatically.

Moreover, majority of the members of Dumbledore’s Army came from Hufflepuff and their house traits are described as “work, dedication, patience, loyalty, and fair play” which are some useful traits to have when fighting Voldemort!

Misconception: They’re just nice hippies.

Reality: Hufflepuff is beyond a nice house. They’re known to act with a level head when confronted with difficult circumstances. A trait that came in handy during The Final Battle of Hogwarts. Additionally, Hufflepuff is known to have the fewest dark wizards of any house.

While their acceptance of everybody is perceived as niceness, it is their patience and loyalty that gives them a bad reputation. This house is the embodiment of Hogwarts; Hufflepuffs can be creative and witty like Ravenclaw, brave and chivalrous like Gryffindor and cunning and ambitious like Slytherin.

SLYTHERIN

Misconception: Slytherins are Nazis.

Reality: This comparison is beyond problematic. Is it reasonable to argue that anyone in Slytherin is inherently evil? Draco Malfoy being the entry point into Slytherin house sets that misconception in stone as we learnt to identify all of Slyhterin house with him and his posse.

It is obvious that Rowling is trying to make a Nazi connection because in the United Kingdom if you want to identify the bad guys you make Hitler connections. Despite that, the blue eyes and blonde hair relation only goes so far as not all members of Slytherin house fit into that description.

Misconception: Slytherins are consumed by money.

Reality: A common misconception, the idea that all Slytherins come from money, comes from the idea that the villains of the story are part of the gentry class, a trope that can be traced back as early as the 1850s.

The wealthiest person in the story is Finch-Fletchley and he’s in Ravenclaw. Harry and the Weasleys are constantly thinking about money for their own reasons. The twins forsake the family tradition of studying magic to make money. Safe to say, Slytherins think about money just as much as any other house.

Misconception: They are cunning and deceptive.

Reality: While they are called out for their cunning demeanor and schemes by the sorting hat, it doesn’t necessarily mean a bad thing. They are ambitious and have laser eyed focus and are willing to work to any end to achieve what they have their eye on. Their inability to give up and drive to succeed is also a motivating presence to those around them. Slytherins have the tendency to bring out the best in you. More importantly, ambition is not a bad trait, especially when a millennial’s wish to afford basic rent is considered wildly aspirational.

Furthermore, their ability to be cunning makes them quite the charmers, I mean take the Malfoys for example. As charming as they can be, it also means they are quite the pros at talking themselves out of a situation, with the exception of Snape who somehow lacked even a hint of charm.

Misconception: They are selfish and prone to secrets.

Reality: While we acknowledge that they’ve had more than a few bad eggs and have a bad reputation that many Slytherins lived up to, their decisions don’t always come from a selfish motive. Take Draco’s acceptance of Voldemort’s offer to ensure the safety of his family for example, or Snape leading a dangerous double life in the name of love.

Misconception: They hate muggles.

Reality: Slytherin is commonly known to hate muggles and by connection, muggle-borns. The real reason behind this is that at the time, witches and wizards were being prosecuted by muggles. Therefore, Salazar Slytherin thought to protect themselves by prohibiting them from learning of the wizarding world.

Misconception: All Slytherins are evil.

Reality: While members of this house are proud and drawn to power, the house is perhaps the most traditional of them all. Let’s be honest, we all possess a few Slytherin traits and no Hogwarts house takes better advantage of the dichotomy between outward presentation and inward truth than the serpent. The house adopts a little something from every house.

While the house has had its bad eggs, not all Slytherins can be categorized as evil. Some of the biggest contributors to the Final Battle were from Slytherin. Take Horace Slughorn for example, not only does he discourage Tom Riddle from exploring horcruxes, he comes back in the Battle of Hogwarts to protect the school.

Other examples are: Regulous Black, who died attempting to destroy the Dark Lord, Severus Snape, who was a double agent for the Order of Phoenix and Merlin who opposed Morgana and created the Oder of Merlin to protect muggles.

Since the famous falling out of the four; the cause of which we still don’t know, the Sorting Hat speaks of the need for the houses to unite within Hogwarts or crumble from within.

Perhaps, if we overcome the stereotypes and misconceptions we associate with each house, we can find this unity, and grow to be the multidimensional witches and wizards we are supposed to be, continuing the rich history of Hogwarts to bring true honour, and greatness to each house’s reputations.

Looking for Gryffindor or Ravenclaw? Watch out for our next piece to learn more about the wizarding world. Additionally, tell us what you think of the houses and the myths surrounding them.



Hogwarts Houses and Misconceptions – II



                                                

The Sorting Hat is famous in the wizarding world for a variety of reasons. Initially, the four founders handpicked students for their houses but were concerned about how students would be selected after their deaths. Today we know the Sorting Hat is responsible for reading a student’s core and determining their house and automatically family, and also sings its own songs to the student body to share the history of Hogwarts during the Welcome Feast.

Every Harry Potter fan knows about the Hogwarts houses, including which one they would want to be sorted into if they had the chance. We’ve all heard the Sorting Hat’s song and learned about the houses traits, only to discover there is so much more to the houses than their initial introductions. From the founders to the house ghosts, the rivalries and symbols, each house has a rich and complex history and with it a string of misconceptions surrounding it that only got stronger with time. While we love Hogwarts, our houses may have divided us along the way, making us hostile and discriminatory towards one another.

As promised, we’re here to dispel some of these myths and bring the truth about these houses to light.

RAVENCLAW

Misconception: Their house colours are blue and silver.

Reality: While it is made abundantly clear in the books that Ravenclaws colours are blue and bronze, its representation in the movies baffled many Potterheads. While all the other houses bear their original hues, Ravenclaw was the only house to have its colours tampered with for the movie, the reason behind which is still a mystery.

This inaccurate representation also led to loads of Ravenclaw merchandise being made in the wrong colours. Talk about a colossal mess up, huh?

Misconception: The house bird is a raven.

Another debate caused by the movies; many believe the Ravenclaw’s house bird to be a raven. Ravenclaw’s bird is actually an eagle. While the first few movies showed us ravens on the crest, the eagle finally made an appearance towards the end of the series.

Misconception: Ravenclaw is a house for the boring dictionary-definition nerds

Ravenclaws love for knowledge and learning earned its students a bad reputation somewhere along the line. The idea that they are boring nerds is wildly inaccurate. Known as the house for the witty, clever and wise, members of this house are naturally curious and encourage sharing of knowledge.

Above all, Ravenclaw is a house for the eccentric and free thinkers. They prize individuality and would be the last people to dismiss someone for being different. Ravenclaw is the most artistic, individually intellectual house at Hogwarts. Their good judgement and tendency to speak their minds makes them stand out amongst the houses, often adding to their bad rep.

Misconception: They are all honest to a fault.

While this may hold true for many members of the house, let’s remember that this house prizes individuality which often results in varying personalities being clubbed together.

While they are known for honesty, Gilderoy Lockhart proved to be an exception who used his power and blatantly lied to the entire wizarding community.

Misconception: They are all smart, boring, studious and exacting.

While Ravenclaw is known for its wit, they aren’t the only smart characters we meet. Hermione, for example, is perhaps the wisest witch of her time and she isn’t in Ravenclaw due to the missing drive to break down traditional thought categories.

Furthermore, those in Ravenclaw don’t always come off the clever in the most obvious ways. Their intelligence stems from the knowledge that the smartest people are the most open-minded and that thinking in alternative ways could lead you to new discoveries. One can observe that while they may not be smooth on the surface (we’re looking at you Moaning Myrtle), you can observe an emotional intelligence among them.

Misconception: They are a bunch of weirdos.

Being among the clever doesn’t always guarantee that standardised test methods will assess your true intelligence efficiently. If anything, Ravenclaw tells us what it really means to be smart and that true intelligence means being a non-conformist.

Known for being quirky, imaginative and original, their philosophy is to think outside the box. Unafraid of being different, their priority is to get the truth underneath surface appearances.

Admittedly, their fascination with knowledge can often feel detached or lacking in warmth, but the house is an accurate representation of what Harry Potter is really about: expanding your mind to explore things others would find outlandish. Take Professor Trelawny, Garrick Ollivander or Luna Lovegood for example. All oddballs, yet brilliant in their own ways.

Misconception: They will never turn towards evil.

Intelligence doesn’t have a moral alignment. It can be used for good or bad and some morally suspect Ravenclaws prove this point. The first two stories featured devious Ravenclaw professors who turned away from doing the right thing for their gain.

GRYFFINDOR

Misconception: They are chivalrous.

Known as the house of the brave at heart, their strong personalities often earn them a bad reputation. While chivalry in modern context means gallant toward women, originally the word had a broader meaning and referred to a knightly code of honour. Hence, Gryffindors hold themselves to a moral standard and code of conduct that others may find unnecessary. 

As a matter of fact, Gryffindor’s often come off as rude, brash, self-righteous and often short-tempered. They can be accused of egotism and acting like the rules don’t apply to them, which most people don’t find charming. Even James and Sirius were known for their arrogance.

Misconception: They are too proud.

Far from proud, they are welcoming of people from all backgrounds or social importance; which was also the reason behind Godric Gryffindor’s rift with Salazar Slytherin.

While they do take pride in the strength of their community, calling them a proud group would be uncalled for. They are known to form close bonds and know they are more powerful when they team up and protect each other; a trait that stems from their belief in making sacrifices for others.

Misconception: Gryffindor’s love being the centre of attention.

Several of our favourite characters from Gryffindor admittedly do enjoy the limelight. Even so, there are many Gryffindors who can be chivalrous in their own ways whilst remaining introverted, shy and socially awkward. Above all, fellow Gryffindors know that they need to be called out at times, which observable in Hermoine’s addressing Harry on his saving-people thing.

Misconception: They have an idiotic tendency for pointless heroics.

Popularly known for their tendency for glamour and recklessness, their bravery has often resulted in stupidity. There were instances when even Harry made his situation worse.

It is not their desire for fame, rather their need to protect the weak drives them to engage in “pointless heroics”. Take McGonogall for example. While her exasperation with Harry’s presence amidst every scandal is made obvious throughout the series, it is she who comes to the rescue of her students time and time again. She took on Umbridge and Snape, proving that she is the embodiment of Gryffindor.

Moreover, their recklessness can make them the most fun group to befriend. Their tendency to be risk takers of the highest degree earns them a fairly bad reputation but proves hilarious in hindsight. Additionally, this trait adds to their “unpredictable and bad” appeal, making them nearly irresistible to their fellow witches and wizards. Gryffindor doesn’t symbolize inherent heroism so much as a state of being we can aspire towards.

Misconception: All members of Gryffindor have the same personalities.

Wildly untrue, the essence of being a Gryffindor is having the ability to overcome your natural instincts that may keep you from being truly brave.

This is why several of our favourite Gryffindors seem like better fits in other houses. While we all know Harry was almost in Slytherin, Hermione comes across as a brainy Ravenclaw, so much so that the house even considered putting her there. Professor McGonagall also caused a hatstall during her sorting ceremony and too, was almost placed in Ravenclaw.

Loyal and fair Ron could be in Hufflepuff and Neville even asked the Sorting Hat to place him in Hufflepuff because he doesn’t believe he has what it takes to be in Gryffindor.  One would think that was true judging by his initially shy and cowardly nature, but upon closer inspection, you see that Neville is modest, talented and often sceptical and unafraid to say so. Proving that, beyond all traits, the Sorting Hat detects nascent qualities and places them in the House that would put their character to the test.

This is why we are most impressed by the characters who overcame their non-Gryffindor traits to give in to their fears and instead prove the Sorting Hat right. I mean, even Hermione learnt to love breaking the rules.

All different personalities and talents, what they do share is the will to be brave and do what they determine right, which may not always actually be the right thing to do. While they are known for their desire to fight evil, there is evidence of several members joining the Dark Lord. Take Peter Pettigrew for example, he was sorted into Gryffindor but grew to be a loyal servant of Voldemort

More recent songs by the Sorting Hat speak of the dire need for the houses to come together or watch Hogwarts crumble from within. The stereotypes and misconceptions we associate each house with comes in the way of us being able to view each other beyond our houses. Perhaps, if we worked together we could bring honour to Hogwarts and greatness to each house.

Looking for Hufflepuff or Slytherin? Read Hogwarts Houses and Misconceptions – I to learn more about the world created by JK Rowling. Also, let us know in the comments what your opinions on the houses and their myths are.



5 key elements of visual hierarchy to make your creatives stand out

To ensure having an effective communication in your design it is necessary to give it a proper layout. Visual hierarchy involves working with all the resources in the design toolbox – color, contrast, typography, spacing and basic design principles to organize and prioritize the communication in a creative.

Size

Scale up the most important part of your message.
In other words the biggest design element gets the most attention. Enlarging an object’s size (its dimensions) and scale (its size in relationship to other objects) is one of the easiest and most effective ways to give it visual importance.

Colour

Use colour and contrast to direct a viewer’s attention.
Too much colour is a recipe for disaster, but using a smart colour palette makes a creative stand out. Using colours sparingly and purposefully, are key principles here. Colour naturally guides the viewer’s gaze and effectively highlights important information or imagery.

Typography

Use different sizes for headings, subheadings and body copy.
Typographic hierarchy is the most important component of visual hierarchy. To visualize typographic hierarchy, picture a newspaper or magazine article with a headline, subheading, and body copy.

Typeface & Fonts

Every typeface has a personality – choose one that supports your message.
The look of fonts themselves — its category (sans-serif, serif, script, or decorative) and style (bold, italic, small caps, etc.) — can make or break a design. Consider typefaces as personality types. Some typefaces are loud and flamboyant, while some are sombre but interesting, some of them are flexible and adaptive when used purposefully. Use the personalities in a way that resonates with the context of your design to enhance your design. While a typographic hierarchy balances your design and makes it easy to navigate, stylized choices contribute to the design’s mood and provides intended emphasis to the communication.

Spacing

Give your layout balance, flow and focus.
Spacing is one of the most neglected design principles but it’s also one of the most important. White space is essential for separating and organizing the elements in any design. It brings order and give balance to creative. Planned use of unused space is essential for:

i) giving the viewer’s gaze a place to rest and a path to traverse the design,

ii) separating the layout into sections (on the flip side, lies proximity — reducing space to place related items closer together — also an aspect of good spacing).

Visual importance can’t be applied to too many design elements, or else everything becomes equal. When everything stands out, nothing stands out. The basic foundation of a hierarchy is that some elements need to be emphasized, while others recede. Which visual hierarchy principles do you think are the most important? Let us know your thoughts in the comments.

Inclusive T.V Shows to Watch

Let’s be honest, television hasn’t always been known for its commitment to diversity. Many of us grew up in the absence of a relatable character or even one that bore a resemblance to us. While we might have trouble associating to the characters in Hollywood movies, television is paving the way for Hollywood to do better. According to TV Time, the world’s largest TV tracking app, representation hasn’t been great till 2015, when things began to change and diversity in television rose.

The chances of picking a show to watch and coming across a character from the LGBTQ community, people of colour or a member of the minority community is higher than ever before. So why pick a show at random? Let us guide you, instead.

1.    Brooklyn Nine-Nine

Among the most diverse shows on television today, Brooklyn Nine-Nine has paved the path on how to get diverse characters right. The show is set in a precinct stuffed to the brim with oddballs comprising of two Latino women (Melissa Fumero, Stephanie Beatriz), two African-American men (Terry Crews, Andre Braugher) and two white men (Andy Samberg and Joe LoTrugho) and a sprite of a secretary (Chelsea Peretti). The show gives each character a multi-dimensional appeal by portraying along the story how each character is more than they seem. Like Captain Holt may be a gay policeman fighting prejudice to rise in his career, but he is also a proud parent of Cheddar the dog, a loving husband and an ideal Captain to the precinct. Above all, the show emphasizes the merits of a family of choice, a notion we stand by. The blended family at the Nine-Nine is definitely one we love to watch.

Ten points to you if you get that Terry Crews reference.

2.    Orange is the New Black

A story about an underrepresented population, Orange is the New Black portrays the lives of a group of ladies inside a women’s minimum security prison. Apart from showing women from all walks of life, it shares experiences of marginalized, ignored and abused women in everyday society, namely the LGBT and trans population. Based on the memoir and real life experiences of Piper Kerman, each character showcases riotous spirit and every woman in orange, adds an intricate layer to the story. Groundbreaking roles played by talents like Laverne Cox, Ruby Rose, Natasha Lyonne, Uzo Aduba, Danielle Brooks and several others have you begging for more by the end of each episode. Created by Jenji Kohan, Orange is the New Black is perfect to binge-watch. With a solid six seasons and another to be out later in 2019, this show has to be on your list.

3.    Atypical

A show that took television by storm in 2018, Atypical, starring Keir Gilchrist, is a story about Sam, a teenager with autism. It is through Sam that viewers could understand the struggles of living with a developmental disorder as well as its impact on the family. The show encourages a fresh perspective on people on the spectrum on those part of their lives. Many people on the spectrum as well as queer fans have found solace in Sam’s character and his difficulties in fitting into a society which was not built for him. Additionally, Sam’s best friend Zahid is played by Nik Podani, an out actor who guides Sam through his adolescent confusion, the best way he knows. Though the show received criticism for not casting an actor on the spectrum, they remedied it by casting several autistic actors in supporting roles.

4.    Black-ish:

Renya Berris’ Black-ish is centered around an upper-middle-class black family trying to raise their children keeping them rooted to their black history. Black-ish is an intersectional, candid look at family, suburbia and life teaching moments. Emmy nominations aside, the last season scored a whopping 100 per cent on Rotten Tomatoes, so it’s worth a watch for entertainment or education. Black-ish challenged stereotypes and showcases Rainbow (Tracee Ellis Ross), a strong-willed liberal mother of four who is a doctor and works hard to maintain a balance between work and her family. Meanwhile, the father, Dre (Anthony Anderson) makes it a point to aid their children’s understanding of what their skin colour means and what it never will, no matter what some people might say.

5.    Sense 8

This Netflix thriller follows a group of 8 ethnically diverse individuals from around the world who suddenly find themselves mentally connected as they try to elude a mysteries organization that is out to destroy them. Watching sense 8 throws you into a world of sci-fi that keeps you coming back for more. The shows main characters aren’t just racially diverse but culturally well portrayed too. With characters from Kenya, Iceland, Germany, India, United States, Korea and Mexico, the show is the prime example of diversity. The creators went to major lengths to keep its diversity authentic and shot it in the characters home countries. Because of the way it is shot, we’re treated to glimpses of the world we never saw on television before. From people seen celebrating Ganesh Chaturthi to people living in Nairobi, Sense 8 gives definition to diversity on television. Even their representation of the LGBTQ community is spot on with four characters from the community in some of the shows favourite roles. The show goes all the way to showcase the difficulties and discrimination faced by people in the community instead of showing them as happy-go-lucky characters without addressing some of the issues faced by them.

6.    This Is US

Created by Dan Fogelman, This Is Us has been voted one of the best T.V series on network television and has won Emmys, Critics Choice Awards and Golden Globes to name a few. The tear-jerking show features a talented ensemble cast with actors like Mike Ven Ventimiglio, Mandy Moore, Sterling K Brown, Chrissy Metz, and Justin Hearthly. The story revolves around three siblings Kevin, Kate and Randall navigating through unique struggles as they cope with their pasts and attempt to find happiness in life. Battling stereotypical notions around adoption, obesity, fame and death, it is an intersectional ode to ties that bind people together instead of being another family drama.  The show’s commitment to diversity extends beyond the camera, boasting a writer’s room consisting of 30% American-American writers compared to the industry average of 5%.

7.    Born This Way

A reality TV show starring 7 young adults living a full life accompanied by Down Syndrome, a genetic condition. Milder than most unscripted shows, it is an ideal view for anyone with or knowing someone with a disability. Born This Way lets viewers observe these individuals living their lives arguing, using the occasional iffy language and discussing dating and sex. The show is a realist view of the day-to-day existence of people with special needs.

Brought to you by the producers of the Real World franchise, the cast includes a self-described ladies’ man Steven, rapper John, slightly temperamental Elana, a boy-crazy Rachel and long-term sweethearts, Cristine and Angel. From navigating every day as a reminder that people on the spectrum are capable of accomplishing anything. The honest appeal of the show offers insight into the lives of adults with Down Syndrome negotiating their way through life despite few expectations. It succeeds in allowing the cast to present themselves as unique, highly functioning people in a complicated world. It offers the viewers a valuable opportunity to gain a better understanding of the cast’s experiences and to rethink how we categorize people with special needs.

8.    One Day at a Time

Created by Gloria Calderon Kellet who grew up watching the original series by Norman Leads, the story follows a hardworking, single mother of two who lives in a cheap apartment. Perfect sitcom material, eh? There is more to this show. The updated heroine to the Norman Leeds spin-off is a Latina military vet (Justina Meltada) who works as an LA nurse, separated from her PTSD plagued husband, raising a feminist teen Elana (Isabella Gomez) and scheming son Alex (Marcel Ruiz) with the help of her mother Lydia (Rita Morino) and superintendent Schneider (Todd Grimwell) who has to be taught why it might be offensive to wear a Che Guevara shirt around Cuban refugees. The show enables us to take a glimpse into the Cuban – American culture and offers insight to hard-hitting topics like taking help for depression and dealing with racism directed at you.

9.    Modern Family

The hit show Modern Family is an accurate representation of changing family dynamics in regard to stereotypical gender norms and acceptance of sexuality. The show proved instrumental in causing a rift in how the world views same-sex relationships, divorce, adoption and diversity between families and relationships. The show portrays Jay (Ed O’Neill), a conservative patriarch coming to terms with his son Mitchell (Jesse Tyler Ferguson) and his partner Cameron’s (Eric Stonestreet) relationship and eventually loving him all the same because well, love is love. It also offers insight into the lives of recently remarried Jay, his much younger wife Gloria (Sofia Vergara) and her son Manny (Rico Rodriguez) from Colombia getting accustomed to their lives together. The characters prove instrumental in destigmatizing divorce and remarriage. The show also demonstrates five children growing up as siblings breaking beyond the cookie cutter mould of ideal children. The dynamic between Phil (Ty Burrell) the lovable, gullible relator and Claire’s (Julie Bowen) a strong headed, force to reckon with former housewife often challenges gender norms and conventional dynamics in a relationship.

10.    Community

A witty, thoroughly current and a diverse show that portrays white men, women and people of colour and people of all ages coming together despite their differences in the name of education. (Didn’t think something like this could exist?) They all work alongside one another and develop stereotypically ‘unlikely’ relationships with one another. Each character is equally important and the show demonstrates that despite the odds, they really can’t do without each other; further emphasizing the importance of family you choose. Regardless of their sex, age or ethnicity, all the characters have one thing in common, they are all really funny. The show became a critical darling by its third season. Alternating between character-based explorations of identity and adulthood and adventures, the show lets us experience each character in its entirety amidst the pop culture references.

Honourable Mentions:

Bojack Horsemen | How to Get Away with Murder | Greys Anatomy | My Mad Fat Diary | Citizen Khan | Empire

Though diversity on television is on the rise, this is just the beginning. In a utopian vision, on-screen representation would one day replicate diversity on Earth but until then, we can only hope.

Liked Bootstrap‘s suggestions? Mention in the comments below which shows we missed and which ones you liked best.

The New Wave of Fashion Advertising 

Fashion Advertising is an arena that, over the past few years, has evolved into an artistic entity of its own. As brands seek to communicate a message that extends beyond the products they are putting on display, those at the top of their game have shunned traditional handbag shots and replaced them with extravagant montages that present a broader and bigger picture of luxury. From clothes burning scandals to eye-opening BBC documentaries, a series of turning points have gathered pace and we sit at the cusp of what could be the most significant year yet for sustainable fashion. 2019 is poised to be a watershed year for fashion and sustainability as more and more designers – particularly those belonging to the younger generation – are looking for new ways to ensure their clothes are produced are as environmentally and ethically consciously as possible.

The goal of fashion advertising is to connect potential customers with the brand. A new level of fashion-focused scrutiny has popped into the limelight upon a wave of heightened environmental awareness and activism, catalyzed by the culture of immediacy and reactionary causes to the wastefulness of the previous generations. 2018 witnessed the value of the ethical clothing market increase by 19.9 per cent according to Ethical Consumer. With 34 per cent of 18 to 24 year olds and 29 per cent of 25 to 34 year olds withholding spending when a product has a negative impact on the environment, the fashion industry needs to catch up, if not for the planet then at the very least for its bottom-line.

As brands clamor to prove their green badges, the number of sustainable women’s wear items has jumped 128 per cent. Even Versace, which has long been an emblem of excess, has given itself a sustainable makeover. You can now find organic cotton T-shirts for sale on their site but the bigger story is their new sustainable concept boutique. Designed by Gwenael Nicolas, it has been awarded a gold level rating by LEED (Leadership in Energy and Environmental Design).

The first iteration of the boutique opened in Bal Harbour, Miami Beach and while it’s expectedly gold and shiny, it points to the dawn of a new era in retail design for the year ahead. Versace, alongside Burberry, Gucci, DKNY, Calvin Klein, Michael Kors, Jean Paul Gaultier, Diane Von Furstenburg and DKNY, announced fur will no longer feature in its collections. London Fashion Week was the first of the major cities to declare fur-free status in September 2018. As big brands race to retrofit their operations to fall in line with eco-expectations, a new breed of designers are building brands on green foundations from day one, signalling the start of a new outlook in fashion:

One where sustainability, luxury and aesthetics sit in harmony. 

“There’s no bigger luxury than our future” – Donatella Versace

Innovative new designers and sustainable makeovers get us somewhere but fashion, a disparate and broadly unregulated industry, has so far been controlling its own narrative; highlighting the good and burying the bad. For all the talk, all the ‘green-washing’, fashion continues to pollute, abuse and overuse. However, public discourse around the issue has caught the attention of bodies that can make real, sweeping reforms and it’s that which may be set to incite real change in 2019.

5 Jaw-dropping Ad Campaigns that have broken new grounds in the advertising industry

Written by Vismaiy

Advertising has been an ever-growing and ever-evolving industry that is known to break new barriers in communication and push boundaries between people. In the recent past, there have been several innovative campaigns that caused massive disruption and made it to the news headlines around the globe. Here are 5 jaw-dropping ad campaigns that have broken new grounds in the advertising industry.

AIR Jordan – Snapchat

Labelled as ‘the world’s first social commerce experience in augmented reality’ AIR Jordan cooked up one of the most interesting ad campaigns in recent times. Teaming up with Snapchat, the campaign allowed users to celebrate 30 years of Michael Jordan’s iconic free throw line dunk, with a hidden surprise. By bringing him back in action in augmented reality with Snapchat AR Lens. This was no ordinary Snapchat AR Lens as it allowed users to purchase the Air Jordan 3 Tinkers on the app. The sneakers sold out in less than 23 min and generated four times the average user engagement on Snapchat.

Skittles – Super Bowl Commercial

Ever imagined having a Super Bowl ad without broadcasting the ad at the Super Bowl? Yep, you read that right. Skittles’ Exclusive – The Rainbow is a one of a kind ad campaign which was designed and broadcast to one kid in California. We can’t even begin tell you about it, just watch it here.

Volkswagen – The Fun Theory Piano Staircase

To encourage people to take the staircase instead of the elevator DBB Stockholm and Volkswagen came up with an innovative campaign which was to convert a set of steps at the Odenplan subway station in Stockholm into working piano keys. Aptly titled “The fun theory” the main objective and mission of the initiative was to “change people’s behavior for the better by making it fun to do.”
Each step in the staircases were turned into piano keys and each of the keys play an individual note every time anyone steps on them, converting the entire subway station into a giant piano. Like woah. I know, right!

Misereor – Social Swipe

Social Swipe is an interactive charity billboard. It is the world’s first interactive advertisement display that accepts credit donations. The donors only need to swipe their credit card through the display to make a donation of 2 Euros to the charity Misereor, an organization fighting poverty and injustice based in Germany. The campaign was designed by Kolle-Rebbe, an ad agency based in Hamburg and according to them, ‘The challenge was to increase people’s willingness to give and remind them, in an attention-grabbing way, that even a small donation can have a big impact. Our objective was to devise a solution that was both entertaining and innovative.’ There were two creative executions. On one display the credit card cuts through the image of the bound hands of an imprisoned Filipino child. In the other, the donors could use their credit card to cut a slice of bread from a loaf. The bread represented the cost to provide a daily meal for a family in Peru.

AIG Japan Rainbow Jersey

The campaign spearheads a large-scale communication campaign being undertaken by AIG Japan to declare its stance against all forms of discrimination and prejudice. Custom-designed, developed and created by the agency for AIG Japan Holdings (AIG Japan), as a symbol of its ‘DIVERSITY IS STRENGTH’ campaign. HAKUHODO developed the ‘UNITED BLACK FABRIC’, an innovative new kind of fabric that appears black on the surface, but reveals the colors of the pride rainbow when stretched. An ad film was also created, starring players from the All Blacks, the New Zealand men’s national rugby team, and the Black Ferns, the New Zealand women’s national rugby team.

If you have come across some more innovative ad campaigns that have pushed the limits of the industry, let us know in the comments.

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